Here’s an excerpt from the most recent posting on AWLA’s blog, which is dated April 27, 2010:
Shadow came to the League in March 2009 because his owner could no longer care for him. He was five years old, thin, and had a chronic skin condition that caused patches of fur to fall out. After we shaved down his fur, began treating the skin condition, and neutered him, he became available for adoption. But few potential adopters took interest in him.
Finally, at the end of June 2009, an experienced chow chow owner saw Shadow on our Web site. She came in to meet him and fell in love with his mellow personality. Since July 2009 Shadow has enjoyed a stable and loving home.
So after treating Shadow for malnourishment and a skin condition, AWLA neutered him and put him on view for adoption. An experienced chow owner discovered him on the AWLA website, loved his mellow personality, and took him home. Sounds like a real success story, right? Then what’s wrong with this picture?
To me, the telling phrase in the blog entry is “few potential adopters took interest in him.” Why didn’t Shadow attract more interest? He’s a good-looking boy with a mellow personality and a backstory that would trigger sympathy from many adopters.
In my view, the key reason Shadow attracted few potential adopters is that AWLA makes essentially no effort to attract adopters for its dogs.
While DC-area rescue groups continually stage adoption events, promote their dogs on Craigs List, recruit foster parents (who then promote their foster dogs to their friends), and post flyers on neighborhood bulletin boards, AWLA settles for passively listing its adoptable dogs on its website — via the PetHarbor shelter-management software that does that automatically.
In a region with dozens of rescue organizations and shelters showcasing adoptable dogs, AWLA’s dogs are practically invisible. Day after day they sit in their cinder-block and chain-link kennels, awaiting a trickle of visitors. Luckily, a few dedicated volunteers work hard to exercise and socialize the dogs, but one or two brisk walks per day is no substitute for the attention and support AWLA’s dogs would get in foster homes.
Where is AWLA’s foster program for dogs that have spent too many days on view at the shelter, waiting for a home? It doesn’t exist. No wonder dogs like Shadow become depressed and less adoptable over time.
From the AWLA blog entry, we can infer that Shadow spent about 90 days on view at the shelter, which the entry implied was a long time. But look at three of the 14 dogs currently awaiting adoption at AWLA.
Braxton has been on view at AWLA for the last 58 days.
Cassie has been on view at AWLA for the last 84 days.
And Yali has been on view at AWLA for the last 108 days.
Don’t Yali, Cassie, and Braxton deserve the relief a foster home could provide, or the improved odds they’d gain if AWLA tried as hard to find adopters for them as other organizations with far fewer resources do for their homeless dogs?
Shadow was adopted after three months at the shelter, but that was attributable to luck. Maybe a little effort would be more effective.



